ADRIATICO 2026 NEWEST RELEASE : THE 3LT ECO POUCH

A SMARTER, LIGHTER AND MORE SUSTAINABLE FORMAT DESIGNED FOR A NEW GENERATION OF CONSUMERS AND FOR THE MODERN HOSPITALITY INDUSTRY.

Amaretto ADRIATICO is proud to announce the launch of its new Eco Pouch 3LT, an innovative format created to bring together premium quality, sustainability and practicality in one modern solution. Designed for bartenders, hospitality professionals and conscious consumers alike, the new 3-litre pouch reflects ADRIATICO’s ongoing commitment to combining Italian craft with forward-thinking innovation.

Containing the same Roasted Almond amaretto liqueur that has made ADRIATICO a distinctive name in the category, the Eco Pouch offers a more efficient way to serve, store and transport the product without compromising on quality. The format has been developed to answer the needs of a new generation of consumers and trade partners who increasingly seek solutions that are both functional and environmentally responsible.

The ADRIATICO Eco Pouch 3LT is equivalent to 4.2 bottles and features an integrated patented Vitop valve, making it convenient and easy to use in professional settings. The pouch also makes it possible to refill empty ADRIATICO bottles, helping reduce packaging waste while maintaining a premium presentation at the bar.

 

Alongside its practical advantages, the new format delivers significant environmental benefits. Compared with traditional bottle transport, the Eco Pouch contributes to a reduced carbon footprint thanks to its lightweight structure and optimized logistics. This makes it a compelling new option for venues looking to combine efficiency with a more conscious approach.

The new format supports a more agile way of working behind the bar. Easy to store, easy to handle and easy to dispense, it enables venues to maintain the quality and character of ADRIATICO while adopting a more efficient service model. For professionals looking to balance premium presentation with smarter logistics, the Eco Pouch offers a compelling new solution.

Jean-Robert Bellanger and Thomas Benoit, Co-Founders of ADRIATICO, declare:

“With the Eco Pouch 3LT, we wanted to create a format that answers the concrete needs of the trade while staying true to the values of ADRIATICO. Innovation, design and sustainability have always been part of our vision. This launch is a natural next step in our commitment to building a modern amaretto brand for today’s market. The Eco Pouch allows us to offer the same premium liqueur in a format that is lighter, more practical and more competitive. It is a solution designed not only to reduce impact, but also to help our partners serve ADRIATICO in a smarter way."

KEY BENEFITS

• Up to 80% reduced carbon footprint

• 16x lighter than an empty bottle

• 44 g weight vs 2.4 kg: fewer trucks on the road for transportation

• 3LT = 4.2 bottles

• Patented integrated Vitop valve

• Refill your ADRIATICO empty bottles

• Same quality, more competitive

• Save up to 40% vs. the equivalent volume in bottles

---

Also in Blog Adriatico