ADRIATICO BAR ZERO takes over Roma Bar Show 2026

 

For its 2026 edition, Roma Bar Show moved to a new home: the iconic Nuvola palace in Rome, bringing together some of the most exciting names, ideas and trends shaping today’s drinks industry.

This year, ADRIATICO joined the show with a new concept of its own: ADRIATICO BAR ZERO, a stand entirely dedicated to ADRIATICO Zero and the growing world of no-alcohol drinking. Created in collaboration with Moonray, the Rome-based specialist in cocktails on tap, the stand explored a simple idea: alcohol-free drinks deserve exactly the same attention, quality and creativity as any great cocktail. And the response was immediate.

One of the favourites of the show was our Amaretto Sour on tap — a format that combines consistency and speed of service while making life behind the bar considerably easier. The same perfect serve every time, easy storage and no unnecessary preparation during service: a practical solution designed with busy bars in mind. Alongside it came the Amaretto Cherry, made with ADRIATICO Zero and Moonray Cherry Soda, and our refreshing Zero Mule, paired with ginger beer. Three simple serves, completely alcohol-free, but built with the same approach we would use for any cocktail menu.

The result was one of the busiest and most rewarding editions of Roma Bar Show for us yet: great conversations, curious guests, new clients and a real appetite for a different way of drinking. Because the no-alcohol category is no longer about removing something from the glass. It is about putting the same thought, flavour and experience back into it. And, again, almonds and sea salt from Puglia!

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