AMARETTO ADRIATICO IS NOW AVAILABLE IN CHINA

AMARETTO ADRIATICO IS PROUD ANNOUNCING THAT OUR ITALIAN LIQUEURS WILL NOW BE AVAILABLE IN CHINA THANKS TO A DISTRIBUTION PARTNERSHIP WITH RENOWNED DISTRIBUTION COMPANY METABEV.

China's 🇨🇳 beverage alcohol market is undergoing a profound transformation. While the overall market has softened over the past two years, new consumption occasions are emerging, driven by younger consumers seeking authenticity, premium experiences and cocktail culture.

According to IWSR, imported Italian 🇮🇹 spirits are among the categories showing positive momentum. As business drinking gives way to more experience-driven consumption, premium imported brands have an opportunity to connect with a new generation of consumers.

This is exactly why we are particularly excited to announce our new partnership with METABEV will now distribute Amaretto ADRIATICO and Mamma Mia 🍋Limoncello across the People's Republic of China.

We don't see China simply as another export market. We see it as a market where consumers are increasingly looking for authentic stories, genuine craftsmanship and distinctive flavours.

This partnership is another important step in our international journey, and I couldn't be happier to build it alongside the fantastic METABEV team. The adventure starts now.

 

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